Case Study 

Client: Rich’s Africa

Rich's Africa WhatsApp Chatbot

Rich’s is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, desserts and specialty toppings, our products are used in restaurants, hotels, and bakeries around the world.

Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, c-stores, airlines, and prepared foods segments.

Rich’s developed a WhatsApp chatbot with snackable, on-demand content at a low cost. A tech innovation with 11947 lines of code, 10 resource files (DLLs), 3 platform integrations, 396 updatable products and recipes to share their content digitally during lockdown!

The WhatsApp Chatbot project was accelerated as a result of COVID-19 as their associates were unable to reach many operators during lockdown. This innovation helped digitally deliver information on their products, recipes and seasonal consumption programs to operator phones, on-demand, when they couldn’t be there in person.

Case Video:

Awards: Mobile Marketing Association Smarties EMEA Customer Experience – Bronze Winner ( )